Social media has become Kenya’s biggest informal marketplace. Instagram shops, Facebook Marketplace vendors, and TikTok sellers are thriving because internet access has improved significantly.
According to reports from the Communications Authority of Kenya, mobile internet penetration continues to rise steadily each year. This growth directly fuels online trade.
Today:
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A stay-at-home parent can run an online boutique
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A mechanic can advertise services through WhatsApp
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A realtor can post virtual property tours
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A freelancer can receive global payments
Internet connectivity has lowered the barrier to entry for entrepreneurship.
You no longer need a physical shop — you need stable internet.
